As changes occur in the media landscape, YouTube always develops new tools that help strengthen its community of creators, especially for YouTube Live.
Its latest innovation in this direction is YouTube Jewels, a new dimension in creating support and engagement with creators, especially their YouTube live stream.
It provides a unique, interactive way for viewers to support their favorite creators, which may change the way YouTube Live streams are monetized.
What Are YouTube Jewels?
A Next-Level Donation Feature for Creators
YouTube Jewels is a new feature for YouTube Live that enhances donations uniquely to live streaming.
In other words, it allows expressing support in more dynamic and rewarding ways than using existing monetization tools like Super Chat. Using Jewels, creators can interact directly with their audiences and generate revenue through such YouTube Live interactions.
Jewels create a more vibrant connection between the creators and viewers during a YouTube Live stream. Viewers can purchase and send them as virtual gifts, making YouTube Live sessions more lively and promoting real-time engagement.
How Jewels Differ from Livestream Stickers
While Jewels might seem similar to traditional livestream stickers, they offer unique features that set them apart:
| Feature | YouTube Jewels | Livestream Stickers |
|---|---|---|
| Conversion Process | Jewels turn into Rubies, which can be redeemed. | There is no more conversion process; it offers a fixed price against each sticker. |
| Monetization Model | Supports incrementally earning via Ruby accumulation. | Every purchase of a sticker receives a direct payment. |
| Engagement Impact | More interactive with the symbolic concept of “gifting.” | Essential visual recognition only during streams. |
| Customization | Personalized gifting options | Limited sticker designs are provided by YouTube |
Jewels, which can be accumulated and turned into rubies, provide a more rewarding experience for both the viewer and the creator.
How YouTube Jewels Work: A Step-by-Step Guide
From Jewels to Rubies: The Currency of Creator Support
Setting up to work with YouTube Jewels is easy to begin with and intuitive to understand:
- Buy Jewels: Viewers will buy Jewels from their YouTube account while viewing a broadcast. They can do this by credit card, PayPal, or any of the other accepted methods.
- Gift Jewels to Creators: During a broadcast, viewers can gift virtual Jewels to creators they like at any time.
- Converts Jewels into Rubies: The creators automatically receive Rubies for each jewel they garner.
- Cash-out Rubies: Creators can cash out their Rubies, and YouTube will process payments via their standard payment system.
Therefore, easy to view and create videos.
Eligibility Criteria for Creators and Viewers
Certain criteria need to be followed to ensure that viewers and creators get equal access.
For Creators
- Must be in the YouTube Partner Program (YPP).
- The pilot was initially launched in the US and is available in the content creator’s country.
- Monetization features are enabled on their channel
To the Audiences
- You can only purchase and gift Jewels from the mobile app.
- Availability will likely differ by region and phone type, but it will probably be available on most.
YouTube is limiting initial availability to learn and iterate on the feature to prepare it for a bigger release.
How Creators Can Convert Rubies into Cash
Eligible creators can cash out Rubies pretty quickly:
- Rubies accumulate in a creator’s account during their time while they are on YouTube Live streaming.
- Creators may access their earnings through YouTube Analytics, which can track contributions and trends in real time.
- Creators can cash out their Rubies at any time when the threshold is reached through YouTube’s pay-out program; the funds are transferred directly to the creator’s link bank account.
Tips for creators
- Continuously check YouTube Analytics for trends about Ruby, and adapt your YouTube Live stream strategy accordingly.
- Interact with stars who contribute the most to involve them in support through repeated streams.
Key Differences Between YouTube Jewels and Super Chat
This is a comparison between the two most popular monetization features offered by YouTube — What Are YouTube Jewels? And the Differences Between YouTube Jewels and Super Chat:
| Feature | YouTube Jewels | Super Chat |
|---|---|---|
| Engagement Style | Interactive gifting while live streaming a video makes the experience symbolic and dynamic. | Highlighted messages sent during YouTube live chats, making them text-based and static. |
| Earnings Model | Earnings increase incrementally through the conversion to Ruby. | Earnings are directly based on the price of the chat message. |
| Viewer Experience | Representative and dynamic experience that will be interactive. | Text-based and static experience. |
| Suitability | Suitable for long-term support and engagement. | Ideal for one-time contributions during a stream. |
Jewels give viewers a gamified experience while giving content creators a far more sustainable source of income.
Why Jewels Could Be a Game-Changer for New Creators
YouTube Jewels may open new monetization channels for emerging creators:
Accessibility and Monetization Opportunities
Unlike other monetization features, Jewels provides an entry-level way for the creator to make some money. Whether smaller channels have fewer resources or not, this feature will still benefit the creator as it encourages direct interaction between the viewer and the creator.
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Incentivizing Smaller Creators to Grow
Jewels’ gamification of the act of giving will engage viewers in live streams, thus creating an engagement-growing cycle. The more creators are supported, the more encouraged they are to produce content, and the huge viewership attracts, creating a time-based culture.
This creates another source of income for the creators other than having significant ad revenue or sponsorship deals.
Conclusion
Now you have a fair understanding of What Are YouTube Jewels? – in short, live stream and earn money smartly.
As the first actual evolutionary change in monetizing live streams, YouTube Jewels is more of a tool for earning and a bridge that strengthens creators’ bonds with their audience.
Whether you’re an established creator or just beginning, integrating a Youtube Video Promotion Platform can help you boost your creator support.
Rest assured, YouTube Jewels provides an exciting and innovative way to engage your viewers and transform passion into profit.