Segregating your long YouTube videos from Shorts can be just the right decision for your channel when it comes to utilising your own inclination and catering to every viewer’s wants.
People’s attention span and the time on their hands are getting lower by the minute. Which is why short content like Shorts and Reels are gaining so much popularity.
Let us try to understand why creating a Shorts only channel will be beneficial for you.
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Alternate revenue stream
Since Shorts are on the rise, YouTube is launching various incentives for YouTubers who create the same. Monetization eligible editors will now be able to earn 45% ad revenue from Shorts. While this should not be the sole reason why you make a Shorts only channel, the extra revenue sure does help.
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Repurpose long content
Before you go out to watch a movie, it is only natural that you watch the trailer first, right? You want a preview to see what you’re in for. The same goes for a YouTube channel. You can repurpose your long content and take small excerpts to make Shorts. This will act as a mini trailer for your channel. You can then redirect your viewer from the Short to the full video.
Learn how to make the best channel trailer.
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Cater to every kind of viewer
While YouTube is known for its long duration videos, some viewers may prefer shorter content over the former. Your channel may be missing out on a ton of viewers solely because they don’t like long content. Therefore, in order to tap into that demographic, you can dedicate a channel only for Shorts. That may include excerpts from your long content or a new short content.
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Try your hand at both
More than often, creators have had more views on their Shorts than their long content. This indicates that you may be better at creating the former than the latter. To identify whether or not you can do better at Shorts than long videos, you can have separate channels to see which one yields you a better viewership.
This may be cumbersome in the short run, but will go a long way in helping you better recognise your talents as a creator. To manage your time efficiently, try creating a content calendar which will help you better compartmentalise your tasks.
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