YouTube constantly keeps changing its algorithm. This means that the tips that might have worked for you in the past may not bode so well in the present. Here are some of the outdated YouTube tips you should ignore in 2023.
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Focus on quantity over quality
A tip as old as time and just as outdated. It might have worked in the past but in 2023, with the number of channels constantly growing on YouTube, the platform naturally focuses on content that keeps viewers engaged rather than how much of it is on the channel. While one should try to upload content on a regular basis, it is important to keep in mind that you are prioritising quality over quantity.
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No to clickbaits
Imagine looking for your favourite movie on YouTube. You finally find the 2 hour long video with the name in the video title and a thumbnail of the movie only to find it’s a compilation of random interviews. As a viewer, nothing can be more frustrating than clickbaits and misleading thumbnails. YouTube has come up with ways to penalise clickbaiting. So it is always better to be accurate and honest when it comes to the content of your videos.
Learn more about clickbaits and why you should avoid them.
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Ignoring engagement
As frustrating as this might be, sometimes even good content is not enough to get recognition on YouTube. Merely because there’s so much content out there. In order to promote your channel, you should also engage with your following. Host FAQs, reply to comments, build a community and so on.
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Not monitoring traffic
Constantly checking your progress is extremely important. YouTube analytics help you analyse how far your channel has come and what needs your attention. It helps you analyse what promotion method is working out for your channel and what’s not.
Here are some tools you can use to analyse your YouTube traffic.
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Neglecting mobile optimization
With more than half of all YouTube views coming from mobile devices, neglecting mobile optimization can be a huge error. Make sure your videos are optimised for mobile viewing, with clear, readable text and responsive design.
All in all, it is essential for YouTubers to ensure that they are always up-to-date when it comes to YouTube’s ever changing algorithm. It is important to know that some tips will not always work out no matter how much traffic they have yielded in the past.
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