YouTube duos are especially fun to watch. Whether it’s BFF challenges, couple vlogs, or twin dynamics, there’s something for everyone. These videos sell due to their unique nature and less competition. If you want to start a collab channel with a partner, we’ve outlined a strategy to help you get started. Whether you already have a channel or are new to YouTube, these are some key elements to consider when creating a collab channel.
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FIND A PARTNER WITH NATURAL CHEMISTRY
Your new channel’s success hinges on choosing the right partner. That could be your spouse, sibling, best friend, any other family member or friend. Or even someone you’ve previously collaborated with. This is because your chemistry should appear natural and not forced. So, it’s best to work with your other half.
Popular examples include twins Niki and Gabi, couple Jess and Gabriel, and BFFs DanandPhilGames.
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SELECT A NICHE AND BUILD ON IT
Before beginning your YouTube journey, decide on the niche you want to target.
Duos can make vlogs, tutorials, or just silly skits, challenges, and more. Choose a niche and build on it to ensure your videos don’t get lost in a sea of content. Discuss how to combine both of your qualities in one video to start branding your collab channel.
For example, the singing twin duo, Paula and Aitana, (Twin Melody) rose to fame on YouTube because of their musical talent. Popular song covers are their strong suits.
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RESEARCH
With the competition in the duo field heating up, you must stay on top of the latest trends. So, take a look at some of the most popular YouTube duo channels. Observe the kind of content duos can create and follow suit by adding your own spin to it.
The Dolan Twins, for example, focused on creating unique vlogs that only twins can do. This won the hearts of millions of viewers.
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PROMOTE YOUR CHANNEL
To direct people to your videos, and increase your reach, cross-promote them on social media platforms. Post a teaser or BTS clip from an upcoming video or give a sneak peek on platforms like Twitter, Instagram, and Facebook. If you already have solo channels, promote your collab channel there as well.
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BE CONSISTENT
You must stay dedicated to each other and your channel. Because running a successful YouTube channel requires consistency. If you upload videos regularly, YouTube will recognize them and boost your ranking. This also encourages visitors and subscribers to return to your channel. So, post once or twice every week to build an online presence.
The key to creating a successful YouTube channel is to keep your content authentic and work in the best interest of your viewers. It also requires a lot of time and effort. So make sure you’ve worked out your schedules. Rest assured, follow these tips to become a successful YouTube duo in no time!
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