It has developed beyond personal connections or entertainment to become more of a fundamental business, influencer, and individual tool for establishing their identities online and acquiring greater credibility on the web.

Verification is one of the major ways through which people expand their authority and authenticity on social media platforms.

We explore why, in 2024, an individual and business need to care for social media verification, how one gets verified in such social media streams as Instagram, LinkedIn, Facebook, and Twitter, common mistakes one should avoid when getting verified, and what will be easier for the task.

Let’s go back to basics!

Introduction: Why Social Media Verification Matters

Social media verification involves obtaining the official blue badge to your side on social platforms. It infers that the account is authentic and belongs to the person, brand, or organization, whatever it claims to.

From what was once a status symbol for celebrities only, the blue badge has rather assumed an essential part of online branding.

Verification increases credibility and visibility. The audience gets a feeling that you are real, and, therefore, easier for users to find your account and trust their content as authentic. To businesses, it’s increased customer trust, enhanced brand recognition, and can even improve customer service interactions.

To an individual, especially those in the public eye and influencers, verification helps to distinguish you from people impersonating you and assures that your followers are relating to the actual person. A YouTube video Promotion Platform helps you expedite your social media marketing.

Whether it may be running a business, a public figure, or just an influencer verification, is now taken to be an imperative step toward building trust and expanding your reach in the online realm. Without it, it’ll be hard to stand out in the digital crowd.

Benefits of Social Media Verification

With many benefits for individuals and businesses alike, social media verification offers several reasons why you must seek verification.

  • Increased credibility: This signifies to users that your account is authentic and trustworthy, thus establishing some trust.
  • Increased prominence: Some verified accounts come first in searches, so people can quickly find you or your business online.
  • Prevention of impersonation: Online identity protection is built through verification, thus ensuring that the chances of personation by some fake profiles are reduced.
  • Brand Authority: Verifications give businesses a professional look and tend to attract more followers, customers, and partnerships.
  • Increased Engagement: Most of the time, verified accounts receive higher engagement rates from followers since people seem to trust and consider them authentic.

    • Ultimately, social verification will be the badge of authority, distinguishing you among the people and letting your audience know or believe in your brand or persona.

    Requirements for Verification

    Clearly, each social network has its own set of requirements for verification, so one must take time and care to follow all their guidelines to avoid delays or rejections.

    Below is a summary of the specific requirements of the most popular platforms:

    1. Instagram
      • Account Category: Your account must be public and not private. It should represent an influential person, brand, or entity.
      • Authenticity: Your account must be the actual presence of the person, brand, or organization that it claims to represent.
      • You should have a presence and be known to the public. That is, you are trending in search across multiple news sources.
      • Your profile should be completed with a bio, a profile picture, and at least one post.

      You must meet the community guidelines of Instagram and its terms of service in your account.

    2. Facebook

      3. The type of account for this platform should be either a business or a public figure.

      • Authenticity: Your page will represent a real person, business, or organization.
      • Completeness: Your Facebook business page should include a profile picture, cover picture, and complete info, with website and contact details.
      • Activity: Your page will need consistent activity and engagement through posts, likes, and interactions.
      • Compliance: Your page will have to adhere to the community standards and terms of service on Facebook.
    3. Twitter
      • Account Type: You must be a public figure, celebrity, brand, or organization.
      • Authenticity: The account should be authentic and represent a well-known person or entity.
      • Notability: It should seek accounts of high public interest and with considerable media coverage.
      • Activity: Your account should be active with regular tweets and engagement.
      • Compliance: The account must adhere to Twitter’s policies and terms of use.
    4. LinkedIn
      • Account Type: Your profile should represent a business, public figure, or known professional.
      • Completeness: Your profile must be 100% complete with all mandatory fields filled.
      • Authenticity: The profile shown must be that of a real person or business.
      • Notability: LinkedIn looks for profiles that have a meaningful public presence, like mentions in several news articles or thousands of endorsements and recommendations.

    How to Get Verified on Different Platforms

    Here is the step-by-step process for verifying yourself on major platforms:

    • Instagram
      • Open the Instagram app and go to your profile.
      • Tap the three lines (menu) in the upper right, then go to Settings.
      • Scroll down to Account and tap Request Verification.
      • Fill out the form with your username, account name, category (business, brand, person), and a photo of your government-issued ID.
      • Tap Send to submit your request.
    • Facebook
      • Go to your Facebook business page.
      • Click on Settings, then select General.
      • Under Page Verification, click the Edit option and complete the procedure to file a blue verification badge request.
      • Share your business’s phone number or upload official business documents to prove your legitimacy.
    • Twitter
      • Access your Twitter Profile.
      • On Settings, navigate to your Account and select Request Verification.
      • Fill up the necessities to support your answer for account verification, which includes links to articles, social media coverage, etc.
      • Submit your request and wait for approval.
    • LinkedIn
      • Go to your Profile on LinkedIn.
      • Click on the Me icon at the top and choose Settings & Privacy.
      • Under Account Preferences, find the Verification section and submit your request.
      • Upload the necessary documents to prove your identity and your public presence.

      Top Errors to Avoid During Social Media Verification

      Verification can be complicated, so most users commit mistakes that delay or cancel the approval process. Here are some of the common mistakes to avoid:

      1. Incomplete Profile: Make sure that your profile is well-updated and complete with a bio, profile photo, and contact information.
      2. Known Content: If no media attention or public recognition has been given to you, then your verification chances are low. For better limelight, promote YouTube music video or any other form of social channels.
      3. Failure to Comply with Platform Policy Filing: Filings that fail to comply with the guidelines of social media marketing or terms of service of the platform may not be accepted.
      4. Multiple Requests: Although an applicant should not have multiple requests submitted simultaneously, it may be beneficial to avoid doing so since this can delay the process and lead to additional charges.

      Tools and Resources to Help with Verification

      Among the tools and resources available to streamline social media verification include: