The “Hub, Hero, Help” strategy can help you organise your YouTube videos. Include these three types of videos as a part of your content mix for best results. Each of these video types serve a specific goal. This way, you produce the right videos and don’t miss out on essential content.
1) Hero videos
Hero videos can go up on your channel once in three months. These videos are your content pillars and the highlight of your channel. Hero videos should be most likely to go viral and people must want to share them with their network. Topical events like timely news events, holidays, reaction videos to latest viral hits, weather updates and seasonal trends are more likely to be picked up by affiliate media. Tools like Google Trends, Hootlet, Buzz Sumo and Twitter Trending are fantastic resources to help you find topics that are currently trending.
In this video, Jake Daniels tries out the‘Big Volume Quiff’ hairstyle, a popular fashion prediction for the next year. He published the video in December, just in time for the upcoming year, making the content highly topical.
2) Hub videos
Post hub videos once a month to initiate a strong bond with your community. These videos must be created with the sole purpose of engaging with your viewers and nurturing a lasting relationship with them. Share storytime-type videos, retell personal stories, conduct live-streams where you can interact with people directly, host Q&A sessions, give behind the scene snippets and any other content that places serving your viewers at the centre of focus.
https://www.youtube.com/watch?v=_nyRGkl-xU0
YouTube celebrity, Liza Koshy, gets her viewers to directly message her on Instagram and Twitter, and ask questions for her YouTube Q&A session. She also posts the photo and username of people who have asked her questions, to make the session more personal.
3) Help videos
Upload help videos once a week as it provides the most value to viewers. These videos are designed to rank high in search engine results. Help videos target questions that people are most likely to type into the search bar, and provide answers that people will highly benefit from. How-to’s, hacks, DIYs and learning-oriented videos all focus on producing content that is discoverable.
Crafty Panda is great with posting hacks that people will find useful at any point in their lives. The above video takes you through daily cleaning hacks that provide value to viewers on an ongoing basis. So people will keep coming back to the video consistently to learn all the tricks of the trade, thereby increasing the video’s visibility significantly.
Do this exercise:
To help you understand the hero-hub-help strategy better, create a table with each of these three video types. Log onto YouTube and spend 10 minutes sorting out videos and popping them into their appropriate category. Once you’ve detected a similar pattern in the three video types, you can duplicate the content themes, put your own spin to it and use it as content inspiration for your YouTube channel. This way, you won’t run out of content topics and you’ll have a solid strategy in place to get your creative juices flowing!
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