Clickbait is used everywhere. On YouTube, news and magazine articles, marketing and other social media platforms. The aim is to attract attention and encourage readers to click on a post. In today’s “Judge a book by its cover” world, the more attractive the title and thumbnail, the more clicks and viewers.
This is why YouTubers have taken click-baiting to another level. Their editing skills make their thumbnails captivating enough to draw more traffic. They use intriguing titles and thumbnails to generate curiosity in users’ heads which compels them to click on a post.
PewDiePie Clickbait
Also known as the “King of YouTube,” Felix Kjellberg (PewDiePie) is the most successful YouTuber today. His hilarious reaction, gaming, and commentary videos have made his channel the 4th most subscribed one with 110 million subscribers. However, his fame and success are not just the results of good content, but good editing skills as well.
https://www.youtube.com/watch?v=s-5OVj7KJvk
MrBeast Clickbait
James Donaldson aka MrBeast is one of the fastest-growing YouTubers in 2021. His vlogging, gaming, reacting and philanthropy won him 83.7M subscribers. YouTube’s viral philanthropist’s content is directed towards his audience. His videos are based on the latest trends and his titles and thumbnails are especially eye-catching. His thumbnails with shocking, colorful backgrounds with red circles and arrows paired with crazy titles lure more traffic to his content.
SSSniperWolf Clickbait
Alia “SSSniperWolf” Shelesh is popularly known for her reaction, commentary, vlogging, and gaming content. The “reaction queen,” with 30.3 million subscribers is one of the most-viewed reaction YouTuber. Her content is based on trending memes and videos. With titles like “Testing viral TikToks”, “This will drive you crazy” and thumbnails displaying puzzled or shocked expressions, she piques viewers’ curiosity.
There are two types of click bait. The most common type is often sensationalized and misleading. Such videos titled as “THINGS YOU DIDN’T KNOW…” are actually common facts and “LEAKED FOOTAGE,” and is completely edited. This type of clickbait tricks netizens online and they are often disliked.
While true clickbait is clear and accurate where creators stay true to their titles and thumbnails. Their content fulfils the viewer’s curiosity created by clickbait. The above-mentioned YouTubers are examples of this. As a YouTuber, your goal is to satisfy the audience with your content. Making genuinely intriguing titles and thumbnails draws new viewers and subscribers to your content.
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