Coronavirus is affecting individuals, global giants and industries worldwide. YouTube is taking measures to support the sharing of informative coronavirus-related content to spread awareness, fight misinformation and facilitate positivity during the outbreak. Here are the most recent coronavirus updates YouTube has announced and how you can benefit from them.
1. Introduction of health panels
YouTube has introduced an exclusive health panel that pops up along with coronavirus search results or on a video’s watch page. This health panel includes text-based information about the latest coronavirus updates from an official local health authority like WHO or NHS. For example, if you’re logging into YouTube from India, you’ll see a coronavirus update from the Ministry of Health and Family Welfare, Government of India. You can source credible coronavirus-related statistics and facts from these websites to create factual YouTube videos.
2. Changes to monetisation
YouTube is now allowing all content creators and credible news channels to monetise coronavirus videos as long as they adhere to YouTube’s policies. However, like most organisations, YouTube is minimising in-office staffing, which means there will be delayed reviews, responses and support. YouTube will be substituting human work with automated technology that may result in accidental content removal and limited channel monetization of coronavirus content. If your video is identified as not suitable for most advertisers, you’ll see a yellow dollar sign next to your video. If you think your video hasn’t violated YouTube’s policies, you can request a human review.
3. Exclusive coronavirus news shelf
YouTube has introduced a new coronavirus section on the homepage. The section includes coronavirus news videos from authoritative news publishers and local health authorities. These videos include relevant coronavirus safety precautions, social distancing measures, standard protocols and updates. You can link back to these news sources in your videos and increase your content’s credibility.
4. YouTube featured videos
YouTube is encouraging creators to publish content around the hashtags #StayHome and ____ #WithMe. For example Cook #WithMe, Workout #WithMe, Quarantine #WithMe and any other fun and helpful coronavirus-related themes that urge people to stay home. The YouTube featured videos section on the homepage promotes videos with these key themes. Explore this section for trending content ideas.
YouTube has taken big steps to protect the community and do its bit in fighting against the pandemic. It’s now up to us creators on how we choose to leverage YouTube’s features and spread positivity during these sensitive times.
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