A YouTube banner is like a Facebook cover image. Your YouTube banner will sprawl across the top of your channel homepage. It’s the first thing that people see when they click on your channel, so your banner art must tell people exactly what your channel is about. Here’s how you can design banner art that’s highly effective in grabbing attention and getting viewers to click on your videos.
1. Customise your banner art size
The recommended size for your banner art is 2,560 x 1440 px. However, your image will be cropped off, depending on which device you’re viewing it on. So your main design elements should fall in the center of your image within the safe area space 1,546 x 423 px. This will ensure that your main image doesn’t get cropped off.
2. Stick to a minimalistic design
You don’t want to overwhelm people with too much text or distracting design elements. You only need your logo and tagline on your banner art. You could also have a line stating when you post your videos. For example “I post new videos every Thursday and Sunday.”
3. Use a human face
Humanising your banner art makes your channel more relatable. Include a human face that depicts strong emotions. A secretive gesture like “finger on the lips” sparks audience interest.
4. Include only one main call-to-action icon
Your call-to-action icon will pop up at the bottom right corner of your banner art. This icon should be linked to either your main social media profile or website. Or you can choose to insert a subscribe button or perhaps link to another vlog channel you own.
5. Use pre-existing banner art templates
There are plenty of free tools available online to help you create banner art easily and quickly. Try Bannersnack, Adobe Spark and Snappa for starters, and experiment with templates that work best for your channel.
There you have it. With a few basic steps, you’ll have a high-quality YouTube banner art to flaunt on your homepage. People won’t be able to resist viewing your videos and you’ll have them turning into loyal fans in no time!
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