Recording a single takes a lot of time and effort. Moreover, getting your music out there can be overwhelming. It can be unnerving if your music doesn’t reach its desired audience. To avoid that, you must follow a pre-marketing checklist to ensure your music gets recognized. Listed below are the steps you should follow to effectively release a music video on YouTube.
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COPYRIGHT YOUR WORK
Before releasing your music in the market, your primary responsibility is to copyright it. Copyrighting your work ensures that no one else can claim it. When you’re done, you’ll own all rights to your single and avoid legal issues. Check out this video to understand how to copyright your music.
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ANNOUNCE THE UPCOMING RELEASE
Utilize all social media platforms to inform your audience about your upcoming project. This will drive anticipation and keep them excited. Release the album cover to give them a preview. Announce the date, time, and platforms on which the song will be released.
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RELEASE AUDIO SNIPPETS
Release small parts of your single as a trailer. It gives the audience a glimpse of the upcoming single. This keeps them anticipating and increases their expectations.
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BEHIND THE SCENES
Click pictures and record videos during the production of your single. Seeing the production process and the activities of the artists attract the audience’s attention. This makes them feel involved.
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RELEASING THE SINGLE
The next step is releasing your music. Release your single on all music platforms such as YouTube, iTunes, Spotify, SoundCloud and more. Announce the release on all of your social media handles.
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GO LIVE ON FACEBOOK AND INSTAGRAM
The last and most important step is promoting your music. The best way to do this is to get in touch with your fans. Answer questions about your single. Give the audience a backstory of the song, its meaning, and what inspired the lyrics. Sharing your experience will help them better understand and connect with the song. Performing the song live is a great way to promote it.
Releasing a single requires a lot of dedication. Gaining recognition right away when you first come into the industry can be a bit tricky. But, by following these steps, you will gradually reach your target audience.
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