YouTube is where all musicians, both famous and upcoming, flock to showcase their talent. In fact, a whopping number of most-watched videos on YouTube are music-related. While hard work and luck can fuel your growth, sprinkling in some strategic insights can help you amp up your presence and make your musical journey a smashing success! So here are 9 strategies you can use to effectively grow your music channel on YouTube:
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Optimize your channel
Make your channel discoverable for your audience. This means Customizing Your YouTube Channel as well as getting verified.
To get verified as an Official Artist Channel, you need to have at least 1 official music video release on YouTube. This release has to be delivered and distributed by a Music Distributor or Label. Additionally, being a part of the YouTube Partner Program or collaborating with a YouTube Partner Manager is crucial.
Learn more about channel verification here.
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YouTube Analytics
Use YouTube Analytics to schedule your videos at the right time. By leveraging these metrics you can Post when your viewers are on YouTube, gain insights into your audiences’ likes and dislikes, as well as know which music videos worked best for your audience.
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Hype up your videos on every Social Media
Hype up your music videos to inform your audience, intrigue them, and make them come back for more. Tease your audience with a blend of trailers, snippets, and sneak peeks. Create an air of mystery by gradually revealing exciting elements like album covers and engaging them with interactive games.
Create some buzz on every social media platform for more exposure. Interact with your audience through polls, listening to their expectations, answering their queries, actively participating in Twitter and Instagram discussions, and even having a countdown short post every day till your event.
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Use YouTube Shorts to start a trend
Leverage the power of YouTube Shorts and start a trend with your viewers to increase engagement and expand your reach. This could be reacting to your audience’s impression of your music or even starting a viral dance trend. This trend-setting approach has helped many artists to grab interest and generate buzz around their songs.
For example, music trends like Emeline’s Cinderella’s Dead and Meghan Trainor’s “Mother”.
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Community tab
The YouTube Community Tab is a networking hub for creators. You can connect with your audience by typing out heartfelt messages and sharing snapshots of your experience.
You can share your highs and lows, behind-the-scenes stories, funny anecdotes, and even repost your fans’ enthusiasm. Get them involved by dropping hints for your next project, igniting their curiosity and keeping them guessing!
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Show the Personality Behind your Brand
Make your promotions personal. Share the backstory that fueled your songwriting, your journey while making it happen, and the thrill you experience now that you can finally share it with your audience!
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Collaborate with similar artists and YouTubers
Collaborating with the right artists can open up new doors of exciting new possibilities for your channel! Reach out to fellow artists or creators, praising their work and pitching an enticing proposal to work together. Be open to joining in on YouTube podcasts as a guest to tap into new audiences and build new connections.
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Get featured on Vevo
Vevo is one of the largest music video networks and stands as many artists’ ultimate dream. With a whopping 20M subscribers, getting featured guarantees great exposure for your channel as well as a higher earning potential.
Find out how you can Get your Music Featured on the Vevo YouTube Channel!
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Contact Flintzy
Growing your channel can be challenging, especially if you’re juggling your personal life, work, and YouTube. At Flintzy, we have helped countless YouTubers organically grow their channel and reach their desired target audience. We utilize every marketing platform to help your channel get more visibility. So if you want to boost your video and gain all the buzz, contact us at Flintzy.com!
Want to grow your audience? Start here: www.flintzy.com