The secret to YouTubers success lies in the way they strategically market their videos to score brand deals. Many YouTube creators make millions simply by creating videos that fall under the ‘highly profitable niche’ bracket. These niches are greatly in demand and have a higher chance of getting picked up by brands.
If you’re in the starting stages of setting up your own YouTube channel, consider tapping into these 5 niches that have proven to yield generous returns for YouTube creators. Here’s how you can create niche content according to the latest trends and monetize them strategically to bag brand deals:
- Technology
Creating ‘review videos’ for newly released tech gadgets rank really well on search engine results. This is because people tend to click on a product’s ‘video reviews’ more than ‘written reviews’ before buying gadgets.
How to monetize:
Create unboxing videos and product review videos, compare new gadgets to other existing gadgets in the market, make videos on ‘top 10 gadgets in the market’.
- Gaming
You can kickstart your walk to stardom by playing different games and streaming it live with your commentary. PewDiePie, the legendary YouTuber with the largest subscriber count, rose to fame as a gamer.
How to monetize:
Accept donation when you’re playing live, get gaming companies to sponsor you for streaming game snippets
- Health
People at all age levels and demographics are interested in improving their health, which opens up an evergreen demand for health related content in the market. You can dig deep into topics based around fitness, weight loss, diet routines and healthy recipes.
How to monetize:
Compile custom workout plans, make your own detox recipes with ingredients from exclusive stores in your niche that you could potentially partner with, sell your health food recipe books.
- Children
YouTube for children is a largely ignored market which is booming by the day. YouTube channels like T-series Kids Hub cover content around animated stories and rhyme sing-alongs that are doing extremely well.
How to monetize:
Toy reviews, unboxing toys
- Fashion
Fashion has always been a women-centric market, however, men’s fashion is rapidly gaining traction in the market. There has never been a better time to seize the opportunity and drill into a male-exclusive fashion niche.
How to monetize:
With online shopping trends on the rise, you can partner with intangible online stores like Shein and Misguided and review them. Makeup tutorials, beauty product reviews, product placements, daily life hacks, how to’s, tips and tricks and DIYs etc also work great.
Though these are some of the most popular and profitable niches on YouTube, you can always find ways to monetize your content even if they don’t belong to any of the above niche categories. There are millions of niches and endless possibilities to create a steady income from your content. Now that you’ve gotten a gist on where current trends are heading and how other influencers are monetizing their content, you can apply it to your own YouTube channel and make your niche work like a dream!
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