Do you want to start a YouTube channel? Shorts vs. long-form content – Which is the way to go? Well, you’re in luck because we’ve got the answers for you!
In the ever-evolving world of YouTube, new policies and updates are inevitable. However, this puts pressure on new creators wanting to launch their businesses and follow their passion. Adjusting to these new changes can be challenging. But here’s the thing – these changes are all about making the platform more creator-friendly, which is fantastic news for you!
So if you’re hesitant to take that first step on YouTube and wondering how to make money while you’re at it, here are some key points to keep in mind:
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Monetization requirements- YouTube is on your side
Today, it’s easier than ever to make money on YouTube. It’s a space where people of all ages and backgrounds can turn their passion into profit. The surge in creator numbers has been on the rise and is bound to grow even more after the recent change in YouTube’s Monetization Policies.
The new policy shift opens the doors to monetization for creators, as anyone with 500 subscribers, 3000 watch hours (on long videos in the past year), or 3M Shorts views within 90 days can start earning on YouTube through fan-funding. These changes aim to create a more inclusive and beneficial environment for all creators.
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Starting on Shorts for rapid growth- easy or difficult?
YouTube Shorts has taken the platform by storm, leading to a huge shift in content creation and the creator economy. Creators- both big and small- giving Shorts a shot are witnessing a surge in their fan base in little to no time.
Creating Shorts is a quick process, with small snippets of original and engaging content. Editing becomes a breeze, also giving you the practice for when you wish to tackle longer content. Moreover, it’s a beginner-friendly approach- all you need is a small space and basic editing software.
So, if you’re overwhelmed by the idea of starting a channel and consistently churning out lengthy videos, don’t worry. Start small with YouTube Shorts. It’s your ticket to an easier, faster, and budget-friendly content creation journey!
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Moving on to long-form
After starting small, your next step can be gradually shifting to long-form content. Begin with 5 or 10-minute videos before tackling longer formats. Set a regular posting schedule, whether it’s once every week or even twice a month.
Over time, with long-form content, you can build a deeper connection with your audience. You have more time to connect with them and they get to know you personally than they would with a Short video. However, this doesn’t mean you abandon Shorts completely. You can strategically integrate them into your content with a multi-format approach.
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Multi-format approach
The best way to gain recognition on YouTube is to adopt a multi-format approach. This means using both long-form and short videos to grow your channel. You don’t have to shift your content entirely. Instead, focus on creating a connection between the two for maximum viewer engagement.
For example, to attract new audiences, there are several tools that can help you pick out the most engaging bits of your long-form content and turn them into short clips. Or simply sharing BTS snippets of your life and tying them to your channel’s message.
The main goal here is to attract a large, interested audience by offering a mix of short and long-form videos.
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The Art of Storytelling
Short or long-form, compelling storytelling is at the heart of engaging content. It breathes life into your videos, makes them relatable, and reaches viewers. It’s not about having crazy, out-of-the-ordinary stories. It’s more about finding fresh and creative ways to share them with your audience.
By learning about the art of storytelling and how to use it in content creation, you can find your own unique style and reach a wide audience. However, even though stories have a structure, there’s no one-size-fits-all approach to storytelling.
As you experiment, you’ll understand your unique storytelling style and use it to build a genuine connection with your viewers. This not only enhances your content but also builds a devoted fan base that values your unique viewpoint.
As an upcoming creator, it’s natural to feel hesitant, especially in a competitive field. The most important thing is to start, regardless of the format – be it short or long-form. The key is to understand the unique strengths of both formats and find ways to leverage them to your advantage. With passion, creativity, and a willingness to adapt, YouTube success is within reach for creators of all sizes!
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