Whether it is an endurance video, a ‘Last to Leave’ challenge, or a charity/donation video, this young millionaire’s videos are all the rage on YouTube. Jimmy Donaldson, aka MrBeast is arguably one of the most innovative YouTubers today. While Jimmy’s face is his identity now, many of his earlier videos didn’t feature him at all, further sparking viewers’ curiosity. Here’s how Jimmy used similar newfangled strategies to become the top YouTube creator in 2020.
He made several types of videos to see what the audience likes
When you’re just getting started on YouTube, it’s hard to find that sweet spot between what viewers like and the content that you want to create. Jimmy went through a bunch of trends when he began his channel to see what worked best. His initial videos included Minecraft and Call of Duty gameplay, along with some YouTube commentary.
After having a video go viral, he pursued that format
One of Jimmy’s first viral videos was a video of him counting to 100,000. While this might seem like a simple idea, it was unique enough to catch peoples’ eyes and amass millions of views. After this video’s success, he made other similar videos such as ‘Saying Pewdiepie 100,000 times’ and ‘Reading the Longest English Word’.
He created a unique genre of videos
His rise to fame began when he started giving out money in his videos. He made several donation stunts where he gave money to homeless people, Twitch streamers and even gave massive tips to delivery guys. These unique videos quickly became his niche, and he went on to create challenges for these with the ‘Last to Leave’ series.
He diversified his content even more in 2020
As the world went into lockdown, a lot of YouTubers were limited to creating content from their homes. This did not stop MrBeast though. Instead, he diversified his content with a dedicated gaming channel and a philanthropy channel. Also, with the introduction of YouTube Shorts, he was among the first top-rated YouTubers to create a dedicated Shorts channel. This helped him create newer avenues to gain an audience.
https://www.youtube.com/watch?v=S54Xb0OtArE
As one of the top creators on the platform, Jimmy has taken over YouTube by storm. This 23-year-old is one of the highest-paid YouTubers in the world, making an average of $24 million annually. His videos are one-of-a-kind, with innovative ideas and a whole lot of fun.
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