Featured videos are a big deal. YouTube features relevant videos on a viewer’s homepage based on a combination of what’s trending and the viewer’s personal interests. Getting your video featured on YouTube can do wonders in boosting your channel’s overall growth.
So how do you get your video featured on YouTube? Your main goal should be to create content and promotions according to the YouTube algorithm. Here are 5 ways you can achieve this.
1. Get on suggested views
YouTube recommends suggested videos to viewers who could potentially be interested in your content. These suggested videos pop up on the right column of a video’s watch page or after a particular video has ended. Getting your video on suggested views boosts your click through rate and that should be a priority.
To increase your chances of making it to suggested views, find videos in your niche that are based around the same headline and topic as your video. You can use a tool like Tags for YouTube to find which keywords and tags your competitors are using and incorporate them in your own video metadata.
2. Mirror viral trends
Running out of ideas for your channel? Rather than coming up with new content, just improvise on what’s already out there. All you have to do is piggyback off trends that are peaking the ranks. Tailor your content around these viral topics.
Reaction videos are one of the first to go viral since they usually respond to trending topics. For example, when Justin Beiber’s controversial video “Yummy” went viral, YouTube channel FBE created a video “College Kids React To Justin Bieber – Yummy” that has garnered over 1 million views.
3. Promote your marquee video
If you’re starting off as a new YouTuber and not sure which video you want featured on YouTube, having a marquee video can help. Pick your best performing video with the most views and engagement, and go all out promoting this video. This main marquee video should link back to the other videos in your channel.
Include cards, customised end-screens, links to your other videos, feature your playlists and even enable autoplay so that your other videos play automatically after your marquee video has ended.
4. Go local
YouTube is on a roll to promote videos that are targeted towards a particular country. Pick topics that are of interest specifically to local audiences, such as “Best restaurants to eat in Canada”, or “Why Canadians love maple syrup”.
Also try translating your video and uploading transcripts in a regional language to hyper-localise your videos. This expands your channel’s visibility to a massive new audience who might not have been exposed to your videos in the past.
5. Say no to misleading clickbait
YouTube features videos that are most relevant to people. Your videos are more likely to rise up the ranks if people watch your videos for a longer duration. To achieve a higher watchtime, make sure your video title is directly related to your video content.
Avoid posting misleading clickbait video titles and any unrelated information. Sure, clickbait may get you more views but your audience may dropout in less than 10 seconds after clicking on your video because you’re not giving them what they signed up for. A healthy dose of honesty can help you reach viewers who are more likely to watch your videos and in turn boost your watchtime.
Getting featured on YouTube takes time, patience and hard work. But once you get there, you will achieve a milestone in your YouTube career.
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