YouTube has had explosive growth in recent years, increasing in a number of users in an extraordinary way. There are studies that say YouTube videos are positioned 50 times better than text content on Google. It is necessary to know how to manage your YouTube channel very well from the start so that your viewers can get hooked on it and your channel can succeed. Anyone can upload videos to this platform because making a YouTube channel is completely free. But how to make one that stands out among the rest? That’s not so simple and that’s why we will give you some tips to get it right:
Keep your YouTube channel well organized
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It is very important that your YouTube channel is organized so that it is convenient and hassle-free for users. To do this, in the first place, make an intro video of the channel to introduce yourself and discuss the themes and motifs of your content so that users perceive it as interesting and subscribe to it. When you have more subscribers, you can start creating categories to group your videos by theme and viewers who visit and browse your channel can easily find the content you share.
Provide uniqueness in your content
Make your videos innovative and striking. If the audio and visuals are common, chances are your viewers will not be interested. How many times has it happened to you that you have closed a video midway because it seemed boring? Or was it not what you expected or it didn’t look good? Well, as clear as water, don’t just opt for traditional content, add images and start surprising on your YouTube channel.
Be careful with the video length
For your YouTube channel, you should publish videos frequently so your viewers notice that you are active. Another important question to ask yourself is how long should your videos last? Should every video have a time restriction? Well, it depends on you and your content. It is vital to captivate your viewer’s attention within the first 30 seconds of the video, especially when they still do not know you well because you are starting.
Precisely describe your content
When you upload a video to your YouTube channel you have to take into account a series of aspects of special importance such as:
- Title: Make sure that the title does not exceed 60 characters, as it’s crucial for SEO ranking.
- Description: It is essential that you fill in the description of the video appropriately so that your contents are easily found. How many times have you heard that you have to use keywords to be found? You must put the most important thing about your content within 150 characters to boost the SEO of your YouTube channel.
- Thumbnail: Choose a good thumbnail to make the video more striking and arouse curiosity. To do this you can choose an astonishing image or screen grab that attracts the largest number of viewers
Connect your YouTube channel with other social networks
Do not forget to connect all your social networks with your YouTube channel. This will make it easier for you to share your story through multiple channels. With Twitter, Facebook or Instagram you will be able to attract more visits to your video and if you embed your video with a blog or website, it will be even more effective.
Reply to your viewers
It’s not enough to create content that appeals to viewers to succeed with your YouTube channel. It is important that you reply to the comments that are left in each of the videos to create your own community and retain users to your videos. Be active and engage with your viewers at all times.
There are a lot of different factors and variables that come into play when kickstarting a new YouTube channel. Our best advice to succeed is to keep on top of the video trends, see what other YouTubers in your space are up to, but most importantly have fun creating your content – it is your creative outlet.
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