It should come as no surprise that with the increase in popularity of apps like Instagram and TikTok, vlogging has become one of the most entertaining forms of media content.
As more and more people explore the field of vlogging, the competition gets tougher. So let’s discuss the top 10 marketing tips from established vloggers on how to blow up.
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Be unique: MrBeast
As of 2022, there are over 50M channels on YouTube. One thing many vloggers or content creators struggle with is being unique and creating content that stands out.
With a subscriber count of over 90M, MrBeast never stopped experimenting. He came up with unique content primarily through hit and trial. At first, his content did not do so well, but through constant experimenting, he mastered the YouTube algorithm and created innovative content.
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Keep up with the trends: MrBeast
What makes MrBeast’s channel so popular is that along with his unique content, he also hops in on the latest trends.
Moreover, instead of just following the trends to the T, he also gives them his own twist, making the content even more entertaining.
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Make your thumbnails and title intriguing: MrBeast
The thumbnail and title of a video are like the cover of a book. It gives the audience the first impression of your content. Therefore, come up with a title that will increase the curiosity of the viewer. Furthermore, the thumbnail should be eye-catching
For instance, the title of this video is so intriguing that it almost immediately catches the viewer’s attention.
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Collaboration: Lilly Singh
This tip is as old as time. Collaborating with other popular creators has always proven to exponentially increase your fanbase.
Lilly Singh has over 14M subscribers and throughout her videos she has collaborated with creators like Amanda Cerny and Markiplier. Additionally, many popular celebrities have also starred in her videos including Justin Baldoni, Priyanka Chopra and Adam Devine.
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Be yourself: Lilly Singh
People not only like her content but also like her personality in general. Apart from being hilarious and entertaining, she is also perceived to be very genuine and kind. Showing her authentic side is another reason behind her wild success.
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Be relatable: Lilly Singh
It is rare to see vloggers make videos about things that are rather common.
Lilly Singh has made multiple videos on things that nearly everyone has experienced, making her relatable.
For example, people with long hair can relate to this Lilly Singh video on a spiritual level.
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Posting consistently: Lele Pons
Lele Pons’ incredibly successful journey started out with Vine. She became one of the most famous Viners in the entire world. While the popularity of Vine severely declined, Pons did not stop creating content.
Instead she started posting her content on other platforms like YouTube. Her fame remained consistent as she posted videos regularly.
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Give an insight into your real life: Lele Pons
Many viewers may tend to idealise the influencer life as we only see the glamorous part of it. On the other hand, Lele Pons has highlighted the other side of the coin as well.
She has talked about her struggles with mental health disorders and Tourette’s Syndrome.
When creators talk about this aspect of their lives, we tend to develop an actual connection with them as a person.
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Embrace yourself: Emma Chamberlain
Emma Chamberlain is unarguably one of the most popular vloggers worldwide.
The unique things about her content include her quirky self deprecating humour and showing off things that others may label as insecurities. This not only makes her likeable but also relatable.
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Do not restrict yourself: Mama Dragun
Nikita Dragun started out as a makeup vlogger sharing beauty tips. But as her channel started growing, she expanded her repertoire. She went on to start her very own makeup line called Dragun Beauty.
She is also widely known for her transgender activism.
Beginning your vlogging journey can be difficult. But upon following the above tips from known vloggers, you can surely build a successful vlog soon.