Unarguably, gaming content is the most popular genre of videos on YouTube. Some of the most successful YouTubers gain popularity through live streaming the video games they play.
The pandemic particularly saw an increase in the gaming content on YouTube.
So let’s discuss the top 10 marketing tips from YouTube gamers on how to blow up.
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Show your genuine persona: Markiplier
Whether or not you like gaming, everyone knows Markiplier. Starting his channel a decade ago, he has gone on to become one of the most known YouTube personalities in the industry.
Back in 2012, many aspiring YouTuber who had just started out were struggling to find their niche and the persona they would want to maintain throughout the videos. Contrastingly, Markiplier had a clear idea in mind. He has had an authentic and extremely engaging personality all throughout his videos which caught the attention of many viewers.
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Gaming videos should be about more than just gaming: Markiplier
Another unique quality about Markiplier’s content is that his gaming videos are about more than just gaming. His witty commentary and energetic presence makes his videos even more entertaining. Additionally, he incorporates memes that will leave viewers in splits.
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Being relatable: Markiplier
Markiplier is widely known for interacting with his audience through comments and videos. He not only shares personal anecdotes but also shares his past struggles and the difficult times he had been through.
This makes his viewers relate to him and see him as more than a YouTuber. People get to see his unfiltered self.
For instance, in this video he has candidly talked about being on YouTube for 5 years.
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Discover other niches: Markiplier
While Markiplier owes most of his fame to gaming content, as his channel grew, he came up with content in different kinds of niches. He made various ‘Try not to laugh challenge’ videos and a couple of interactive videos namely ‘A date with Markiplier’ and ‘A heist with Markiplier’.
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Research about the trendy games: Corpse Husband
Corpse Husband rose to fame essentially overnight after he started playing Among Us back in 2020. Among Us was undoubtedly blowing up during the lockdown. Nearly everyone played the game at least once. Husband capitalised on this fame and reached a 7.61 Million subscribers count.
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Collaborate: Corpse Husband
Collaborating with other YouTubers is one of the most efficient ways of increasing views and subscribers count.
In nearly all of his Among Us gameplay videos, Husband collaborated with many famous gamers including Sykunno and PewDiePie. When you collaborate with other popular YouTubers, you get twice the audience therefore more exposure.
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Have a unique feature that people remember you by: Corpse Husband
Everyone who has heard of Corpse Husband knows that he has never shown his face on camera. Viewers have only heard his voice.
Goes without saying that it evokes some curiosity in the audience, making them even more interested in your channel.
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Play games that are known worldwide: Clare Siobhan
Clare Siobhan has garnered over 1.5 Million subscribers through her interesting gaming videos.
She primarily streams games that are known worldwide like Minecraft and Sims. When you play games that are so popular, you are bound to get more viewers.
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Make the videos entertaining for both gamer and non gamer audience: Clare Siobhan
Apart from playing popular games, Siobhan ensures that her videos are entertaining to both gamer and non gamer viewers. This is not very common among other gamers. Her captivating storyline and easy to understand gameplay attracts viewers who may or may not like gaming.
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Brand yourself
Your persona in your videos should be something that people will later know you by. Gamers should aim at branding themselves and their content. For instance, Corpse Husband is widel for his deep voice, Sykunno is known for his laid back and calm demeanour and so on.
Getting recognition in the gaming niche of YouTube may be tough, but by following these marketing tips, you can soon grow your gaming channel.
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