Hip Hop continues to be one of the most popular genres of music till date. In order to establish yourself in the industry, you must know how to promote your hip hop music. So let us discuss the 10 best ways to promote hip hop music.
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Utilize all social media platforms
Social media is a blessing for artists who want to promote their music. Buy paid advertisements on Instagram and Facebook, create posts regularly about your work and use the relevant hashtags. This will help you reach a good amount of audience that likes hip hop music.
Learn how to promote music on social media.
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Hire influencers
There are various influencers who review and promote the work of budding musicians by using the audios to make viral reels and TikToks. You can hire these influencers and ask them to encourage their followers to listen to your music.
Understand the basics of influencer marketing.
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Paid collaborations with popular artists
Instagram, TikTok, Facebook and other social media platforms are a refuge for countless musicians. Many of them are open to paid collaborations. Upon collaborating with such musicians, your fan base will grow exponentially.
Use platforms like Behance to find artists to collaborate with.
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Upload music on all streaming sites
Much to music admirers’ delight, there is no shortage of music streaming platforms. Saavn, Spotify, Amazon Music and the list goes on. Since there are so many music platforms, for artists to promote their music, they must make use of all the platforms.
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Submit music to various blogs
There are various music blogs dedicated to discovering budding artists who are not so mainstream. Submitting your music to these blogs will help you reach your target audience. Check out the 10 Best Hip Hop Blogs To Submit Music To.
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Create a website
Create a website solely for your music and content related to your music. Apart from uploading your music there, write short blogs on the subject. Those blogs can be about tutorials on how to use certain music editing software, basics of producing beats and so on and so forth.
Here’s how you can create a website on your own.
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Make a backstory video
Create a video of yourself talking about how you got into the hip hop genre of music, your goals, your struggles and on and on. This will help your audience get an insight into the artist and make you more relatable.
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Buy ads on Facebook and Instagram
When it comes to buying ads on Facebook and Instagram, you should have an organic following. Analyse what kind of content appeals to your followers the most and create an ad accordingly.
Learn the basics of Instagram advertising and Facebook advertising.
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Use tags/keyword on YouTube videos
When you upload your music videos or audios on YouTube, make sure you use the relevant tags or keywords to improve the SEO of your channel. It has been proven that using the correct tags helps in boosting engagement.
Check out the 5 best free YouTube tag generators.
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Promote your music among college students
Many colleges have music festivals, fetes and workshops regularly. Promote your music by participating in these events. Host workshops, perform gigs in the fetes and music festivals. This is a great way of directly promoting your music and interacting with the audience.
While music promotion is no easy task, following these methods will surely help you grow your fan base.
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